Adsense: What It Is And How It Works
December 22nd, 2008 by
Darrel Hawes
Adsense is one way that Google makes money. Adsense allows website owners to share in Google’s advertising revenue by showing ads on their own sites. Google gives the content of the ads. Often, website owners wonder which ads will appear. The specific ads which are displayed are dependent on the keywords and the content on the website owner’s site.
For many website owners, the Google Adsense program is a big part of their advertising arsenal. Adsense’s popularity can traced to at least three factors. Ads in the Adsense program normally do not disrupt the flow of reading as do similar ads which people are used to interacting with online. Not to mention relevance; due to Google’s system for matching ads to the the specific content on websites, the ads can be expected to closely match the theme of the page on which the ad is found.
Website owners generate advertising revenue when a visitor to their site clicks on an ad on their webpage. The amount earned depends on the ad. The revenue might be just a few cents or a dollar per click, or even more. Adsense ads originate from the Adwords network of advertisers.
You might assume that owners of websites would be tempted to click on advertisements on their own sites, knowing that each click earns them revenue. Its is not surprising to learn that Google takes click fraud very seriously and knows how to determine when it happens. When they catch someone committing click fraud, usually the guilty person is banned from ever using Adsense again.
Websites encourage clickthroughs by three strategies:
Using many types of traffic-generating methods to increase website visitors.
Improving the content on their website, so more valuable ads get shown and clicked on.
Effective sales copy which moves visitors to click on ads. Common phrases include “Sponsored Links” and “Advertisements”. As you might expect, Google’s Adsense terms do not allow such statements as “Click on these links”.
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