Chiropractic Marketing’s Biggest Secret in 2009
August 31st, 2009 by
Matthew Loop DC
The best kept secret in chiropractic marketing has been coveted by DCs for the past two years to reach phenomenal levels of success. With this secret, chiropractors are able to quickly increase their exposure, brand themselves in their community while building credibility and trust, and utterly transform their financial profile almost immediately. Those who know the secret are still laughing about it with a cigar in their mouth, and those who havent known it have faced serious financial setbacks. And, wouldnt you know, this secret form of chiropractic marketing is totally free.
So what is the secret to marketing and financial success for chiropractors? The answer is the explosive world of chiropractic video marketing. When you use chiropractic video marketing and harness the power of online social media sites like YouTube and Facebook, you are going to take your chiropractic success to unheard-of heights. 2009 is the year when its going to erupt, and you want to be right there on the front lines. Imagine financial rewards and branding powers that work around the clock, 24/7.
It has never been easier to reach-out into the community and give a virtual hello and introduction to your services. When people see your videos blanketing the search engines, they feel like they already know you even before coming into your office. This blows print advertising out of the water. Let me give you a quick example of how powerful video chiropractic marketing can be for your practice. Imagine if you had just one video that you submitted to 30 different video sites that garnered just five views per day at each website. That would be 150 views per day (multiply by seven) for a total of 1,050 per week!
If you were to do a pay-per-click campaign and pay just one dollar per click, you would spend over a grand every week to get that kind of exposure! Imagine if, instead of one video, you had ten videos. Are you beginning to see the power, yet? When I say this is the biggest secret of chiropractor marketing in 2009, it’s because it’s true. You must change with the times or you risk failure in business. Older forms of chiropractic marketing and advertising are only hurting your pocketbook and slapping you in the face with mediocre returns. That’s no way to live, really.
Branding your chiropractic practice has never been easier with video as well. You can build social proof very quickly if you understand about how to propagate videos effectively while giving the viewer just a massive amount of value. When it comes down to it, people do not buy your practice or your service… they buy YOU! It’s vitally important to be genuine within your chiropractic videos, as traditional selling will not get you anywhere.
When I first began creating simple videos, I didn’t even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don’t lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.
The beauty part about video marketing is that theres no rejection involved. With video marketing, the patients come to you, and not the other way around. You put your information out in the cyber-world, and those who are interested will take note of it and act upon it. Make your videos genuine and honest. Tell your story, and show your personality so that people can get a sense of who you are. Once youve told your story, share things that are helpful for the potential patient, and keep focused on their needs.
Since discovering video marketing and implementing it in my chiropractic practice and other business ventures, my life has never been the same. I encourage you to begin your first video production today to get your feet wet. Just like anything, practice makes perfect. I assure you, this is going to be one heck of an explosive year for video!
Posted in Online Marketing |
No Comments »

