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It is always astonishing to me the number of new Network Marketers I mentor that come to me with no real plan for their business whatsoever. It is no wonder that so many are calling it quits before they really get started.

The importance of having a plan can not be overemphasized. Many don’t have a plan because they go into the business believing that their upline or sponsor will give them the direction they need to be successful. Others simply have no idea that a real business and marketing plan is needed to have success.

Oftentimes I’ll ask my trainees to provide their plan for me in writing. I ask them to fax or email it to me so I can take a look and see where they are. The majority of the time I hear that they don’t have anything to send but they can tell me over the phone. This is like driving a semi truck down hill, with their eyes closed with no brakes when it comes to business.

Now I know you may think this sounds harsh or maybe it’s not “politically correct” , however, it’s true and sometimes the truth hurts.

Think of it this way, let’s say a football team went into a game with no set plays or strategy to take on their competition. They hadn’t watched any footage of the other teams strengths or weaknesses and were just flying by the seat of their pants on every play. How do you think they would do during the season with that approach?

Probably wouldn’t be too strong a season right? Network Marketing is the exact same way and there are too many losing seasons to count when it comes to our industry.

I have realized at this point that most home business start-ups are comprised of some type of quick-start training and immediately followed by marketing efforts. In essence, it’s as if they got trained what to do but never prepared a game plan on how to implement what they’d learned so they wallow around trying different things they learned hoping that something works.

We all know from history that this approach never works in anything you do. It’s like throwing something against a wall and hoping it sticks.

Committing your plan of action to paper is critically important to your overall success in your Network Marketing business. Without a clearly defined map or blueprint, very few achieve success. Break down your goals into little action steps that eventually get down to what you need to do every single day to reach those goals. Don’t fall victim to the number one reason Network Marketers are failing today, a lack of planning.

There are many other practicals that I go over in detail on my site that you may want to take a look at. This information could make the difference between success and failure as I know it has for me.