Web 3.0 Marketing: Who’s Fighting Over the Facebook Bot
March 11th, 2008 by
Sam B. Goldberg
The answer is the Microsoft, Yahoo! and Google, of course. Facebook is the hottest online social activity site, the vanguard of Web 3.0 (beyond Web2.0) and the semantic web revolution, Facebook. Facebook, which is three and a half years old, has seen its popularity explode in recent months – and the business community is desperate to get a piece of it.
Microsoft, Yahoo! and Google reportedly were locked in a bitter behind-the-scenes battle over buying a prominent piece of Facebook – with Microsoft left standing victorious with a 1.6 percent stake for an astronomical price of two hundred and forty million dollars – shooting up the total Facebook value to roughly fifteen billion.
A huge payout, a relatively small stake, yet Kevin Johnson, president of the platforms and services division of Microsoft, calls the deal a “major advertising syndication win for Microsoft.” Is Facebook really worth it? It is to Microsoft, who, in the face of Google’s aggressive marketing presence, wants to lay its own claim to the next generation of computer users – who not coincidentally make up a huge portion of the Facebook user community.
It’s also clear that this is an incredible validation of Facebook’s sudden skyrocketing into the internet consciousness. The company intends to grow its presence across the world and employ twice as many workers in the upcoming months ahead. Aware of its marketing power, it’s also rumored to be coming forward with a new platform for onsite advertising. Owen Van Natta, Facebook’s head revenue officer, commented that the company was “very fortunate to have a lot of folks interested” in a marketing partnership.
So why are online marketers falling all over themselves to get to Facebook? With fifty million active members and an amazing two hundred thousand more signing on every day, Facebook’s one-of-a-kind social networking interface is a pioneer of Web 3.0. Their systems operate entirely online, independent of your computer’s OS. Facebook is a cheap, easy and fun way for users to entertain themselves and their friends, thanks to the more than five thousand unique free tools developed for Facebook since May of 2007. Who can resist throwing a chicken at a friend, doodling on a Superwall, or dedicating a song to a would-be partner?
Of course, major players like Microsoft and Google aren’t interested in a friendly Superpoke. They’re in it for the money, so clearly they believe there is a huge amount of it to be made on Facebook. But with computer biz giants throwing hundreds of millions of dollars at Facebook, how can individuals and smaller marketing firms avoid being priced out of the market for internet marketing’s newest must-have tool?
Luckily for the little guy, there is hope. The Stealth Friend Bomber, Facebook Edition is a new, innovative and highly effective Facebook marketing tool. This simple software is totally automated, using a Facebook bot called a Facebook Friend Adder to deliver your message to the Facebook masses via Mass Facebook Friend Pokes, Messages and Requests. Suddenly, your business is part of the Facebook community, marking to an audience of millions.
With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet’s hottest and fastest-growing social network.
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